The History of Unicum

This portrait is of the Emperor of Austria and King of Hungary, Joseph II. As the family legend goes, in 1790, Dr. Zwack, court physician to Joseph II, offered the Habsburg monarch a sip of Unicum as an aid to his digestion. Legend has it that upon tasting it, the monarch remarked: "Dr. Zwack, das ist ein Unikum!" thereby giving this herb liqueur the name it still bears today.

Over time, the fame and popularity of Unicum grew beyond the imperial court in Vienna.

Zwack, By Appointment to the Imperial and Royal Court

During the time of the Austro-Hungarian Monarchy, József Zwack endeavoured to obtain the title of k.u.k., Supplier to the Imperial and Royal Court.

In 1895, he succeeded and Zwack József és Tsai. was awarded the prestigious title of Supplier to the Imperial and Royal Court, becoming one of the most significant liqueur and spirits company in Central Europe with over two hundred different products. Its goods were shipped worldwide, including to the USA. By the turn of the century, this coveted title adorned its letterheads and advertisements.

Zwack beverages gained international recognition, receiving numerous awards and gold medals.